-
Search Engine Optimisation: An Ambidextrous Digital Endeavour
I’m left handed. I draw, I paint, I play music, and I enjoy creating. These are hobbies that some would label as ‘artistic endeavours’ and ‘right brain activities’. But I also enjoy ‘left brain’ activities…
-
Understanding Influencer Magic: Aligning Core Values for Brand Success
In the age of all things digital, influencer marketing has emerged as an incredibly powerful strategy for brands to connect with their target audiences authentically. It only takes a glance at your Instagram Explore page…
-
Duolingo’s Rise to TikTok Stardom: The Power of Authenticity
In the ever-evolving landscape of digital marketing, businesses are increasingly adopting personas to connect with their audience on a more personal level. Gone are the days when companies were perceived merely as faceless entities; today, they…